As seen in weight management and wellbeing, and dietary supplements to a degree, the increase in clean label and fortified package food, along with an overall emphasis on natural and healthy eating, will pose competition for sports nutrition. Here we can cite major Peruvian dairy companies such as Grupo Gloria, Laive SA, and Vakimu.
Given the greater amount of information available on social media, consumers have greater knowledge of products and brands, in addition to being able to check reviews from other users and compare features to determine which product best suits their needs.
To elaborate further on differentiation, the targeting of different consumer groups is a key strategy for players in sports nutrition. Indeed, the category offers a wide range of options for active consumers (often based on muscle growth), however, there remain untapped niches which could deliver promising results.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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