During the forecast period, sports nutrition is expected to maintain solid current value growth, finally returning the category to the pre-pandemic level of sales in 2024. CrossFit has been taking Saudi Arabia by storm.
Another factor set to contribute to growth in sports nutrition in the forecast period is the increasing localisation of production, meaning greater product availability. With the Kingdom’s Vision 2030, the Saudi government aims to diversify the economy, provide employment opportunities, and attract foreign investment, increasing local manufacturing in Saudi Arabia from 20% to 40%.
In contrast to other consumer health categories, when it comes to sports nutrition consumers in Saudi Arabia prefer e-commerce over other distribution channels, with this channel dominating value sales at the end of the review period. Consumers prefer to choose from a wide variety of brands, and follow promotions and offers on their preferred items.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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