People are expected to continue showing more interest in regular exercise and sporting activities during the forecast period. The focus on health and wellness has become even more significant due to the increased awareness of the health consequences of sedentary lifestyles and unhealthy diets resulting from spending more time at home during the COVID-19 crisis.
With the continued development of the health and wellness trend and the growing commitment to engagement in regular physical exercise, consumers’ perception of sports nutrition is shifting in the Romanian market. In this environment, there is a growing expectation that the category will appeal to a broader audience beyond just serious athletes or those who work out in specialist bodybuilding gyms.
The COVID-19 crisis accelerated the shift towards online shopping for sports nutrition products, advancing the channel's growth to a point that would have otherwise taken several years. As a result, it has become crucial for businesses in this category to focus on the development of online sales and service.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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