Sports nutrition is set to see continued solid growth in constant value terms (2023 prices) over the forecast period as the health and wellness trend continues to drive consumers to exercise more regularly. Increased body-consciousness, supported by the increasingly central role of social media in consumers’ everyday lives and its effect on in-person socialising, will also support demand, moving forward.
Demand for vegan/vegetarian sports nutrition products is expected to increase over the forecast period. Although there is already a significant number of such products on the market, manufacturers are expected to launch more vegan products in response to the growing demand.
The leading players in sports nutrition all focus heavily on e-commerce and derive a significant share of sales from this channel. Moreover, as online shopping becomes increasingly popular, competition within the channel will become more intense.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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