Sports nutrition in Tunisia is expected to witness an increase in the number of domestic brands over the forecast period which can be attributed to a few key factors. Firstly, the success of Impact Sports Nutrition, the first Tunisian company to produce sports nutrition products, has served as an inspiration for other domestic companies.
Sports protein powder is expected to see the largest increase in value sales in real terms over the forecast period in Tunisia. The growing health and fitness and wellness trends have led to an increased interest in sports and physical activities.
Sports protein RTD is expected to emerge as a new category in sports nutrition in Tunisia over the forecast period. The demand for convenient and on-the-go nutritional products among athletes, fitness enthusiasts, and individuals leading active lifestyles has paved the way for the introduction of sports protein RTD.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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