The outlook for sports nutrition is positive, and although imported brands are well known, domestic players are likely to gain market share during the forecast period. The efforts of local manufacturers in the strengthening of distribution, not only through their own stores and e-commerce, but also in some pharmacies, is increasing their visibility.
In Colombia, there are consumer niches that actively seek products that cater to their dietary needs and align with their lifestyles. Veganism and vegetarianism, in particular, have gained popularity in the country, especially amongst the younger generation, who are highly conscious of the ingredients in the supplements and packaged foods they consume.
As Colombians become increasingly aware of the range of products available in the sports nutrition market, there is an expectation for specialised products beyond just proteins to experience positive growth rates. Consumers refer to the need for products that support endurance, recovery, strength, and muscle tone as their main reasons for incorporating sports nutrition into their routines.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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