The variety of products available is broadening, with more vegan and “free from” ranges emerging over the review period. Sports nutrition players are adapting to this trend to satisfy the needs of a more diverse consumer base.
Egypt’s difficult economic climate is expected to continue with high unemployment rates and lower disposable income levels, forcing consumers to seek value for money from their sports nutrition products in the forecast period. The more expensive brands and higher-priced product formats are likely to struggle to generate sales growth, while less expensive options can benefit as consumers migrate towards more economical products brands and formats.
The increased interest in health and wellness and regular exercise will be the main factor for category growth over the forecast period. Younger consumers will start going to the gym more often to obtain a healthier lifestyle, heavily influenced by wellbeing gurus they follow on social media.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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