Given the escalating cost of living and a consumer shift towards essential products, coupled with the specialized customer base supporting these categories, it is anticipated that growth will be constrained over the forecast period. Kenya has yet to see the widespread adoption of sports nutrition products beyond the realm of sports enthusiasts.
While the number of vegans in Kenya remains low, it is growing at a pace. Demand for plant-based alternatives is rising not only from vegans and vegetarians, but also other consumers who associate vegan products with being healthier.
In Kenya, sports nutrition categories are primarily distributed through gyms or small independent stores, with brands often imported via cross-border trade. These products also find their way into the country through individual importers who sell them via social media.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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