Sports nutrition is an emerging product area, with plenty of room for further growth, and as a result, will register very healthy constant value and volume growth over the forecast period. Up to now, sports nutrition in Georgia has been mainly consumed by body builders who are looking to increase body mass.
Protein/energy bars will register the highest constant value and volume growth over the forecast period. Protein/energy bars will benefit from their wider distribution and wider consumer base.
Competition will increase over the forecast period. Smaller, less known brands will gain a larger foothold and there will be an increasingly large range, as players look to benefit from the untapped potential.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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