Individuals are expected to continue to be more inclined to invest in their physical health and wellbeing through sports and fitness activities. Consequently, the demand for sports nutrition products will likely rise as consumers seek to optimise their athletic performance and achieve their fitness objectives.
Some consumers are sceptical of sports nutrition products or believe that they are unnecessary or even harmful. Addressing these concerns and combating misinformation can be difficult, particularly as opinions about these products can be deeply ingrained.
Companies and brands are expected to increase awareness through targeted marketing campaigns, partnerships with gyms and fitness centres, and sponsorships of sports events. Sports nutrition products can be expensive, so offering competitive pricing can help attract price-sensitive consumers, and sometimes, offering special promotions to gym members could be a great way to get new customers.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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