Despite the predicted dynamic growth of sports nutrition over the forecast period, it should be acknowledged that this originates from a very low base, with usage limited mainly to younger consumers in urban areas. The relatively small consumer base, coupled with a lack of understanding about sports nutrition is a major constraint to future growth.
Consumers are keen to adopt to healthier lifestyles and adhere to balanced diets in Uzbekistan, although this trend is most concentrated among the younger generations in urban areas. In cities, consumers are increasingly demonstrating a heightened curiosity and awareness about sports nutrition.
The sports nutrition category is unlikely to witness any major diversification over the forecast period, with protein powder remaining the core product. While consumers are quite open to new brands, the high prices associated with sports nutrition products will continue to pose a barrier to attracting new consumers.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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