Unlike during the pandemic, most gyms, sports and training venues are expected to operate uninterrupted over the forecast period, and sports enthusiasts and professionals are expected to resume their regular training. Sales in these premises, as well as online, will support future category growth.
Protein/energy bars should record the strongest retail value growth over the forecast period as a result of rising consumer demand for these inherently convenient products that can be easily consumed on the go. Constant innovation by major players is also expected to play a role in the positive future development of the category in the period to 2028.
Over the forecast period, the distribution of sports nutrition will continue to evolve, further supporting sales. More specialist sports nutrition stores are likely to be opened, targeting both professional athletes and the rising number of sports and fitness enthusiasts, whilst more chemists/pharmacies are also likely to improve their offer of sports nutrition.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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