While inflationary pressures are gradually easing, Croatia’s cost-of-living crisis looks set to persist for some time. Accordingly, during the early years of the forecast period sweet spreads is likely to see increased demand for larger pack sizes that offer better value for money.
With obesity rates on the rise in Croatia and concerns surrounding COVID-19 having recently made consumers more health-conscious, over the forecast period sweet spreads manufacturers are expected to focus on developing new low sugar options and reformulating established brands to reduce their calorie count. Such activities will be particularly visible in jams and preserves and chocolate spreads.
Nut and seed based spreads is projected to be the most dynamic performer within sweet spreads in retail volume terms over the forecast period. While growth rates will be elevated as sales continue to emerge from a low base, the fact that the category is increasingly seen as a healthier alternative to chocolate spreads and jams and preserves will also help to drive demand.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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