The forecast period is expected to see the cost of living continue to increase, with unit price inflation set to put significant pressure on household spending. Within this context, many consumers are expected to review their grocery budgets in an effort to rationalise their expenditure and this situation presents huge opportunities for private label players to expand their ranges of sweet spreads to capture the attention of consumers and support rising demand.
During the forecast period, it is likely that a wider range of different types of honey will become available in Sweden and with consumers facing unprecedented choice, it will become increasingly important for brand owners in manufacturers to differentiate their products from those of their rivals. One important way in which honey brands are likely to distinguish themselves is by focusing on the plants and blossoms that the nectar used in the production of honey is derived from.
Sustainability concerns over packaged food in general and honey in particular are expected to become an increasingly important influence on the activities of category players during the forecast period. As increasing numbers of Swedish people are paying attention to the impact of their consumer choices, especially on ecological and animal welfare grounds, they are increasingly willing to spend more on products that have a strong ethical and/or sustainable positioning.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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