Sales of honey are expected to return to growth over the forecast period in retail volume terms with honey benefiting from its various health claims. However, according to the EU’s “From the Hives” report, almost half (46%) of the honey imported to Nordic countries is fake, with many products containing syrup rather than honey.
In the short term continuing high inflation coupled with a weak Norwegian currency exchange rate is expected to dampen the recovery of sweet spreads. While many products have become a staple breakfast item, as well as for snacks or lunch items, they are easy to cut back on.
Having established a strong foothold in a wide range of packaged food categories, private label is expected to make further gains in sweet spreads over the forecast period. It already holds a strong share in jams and preserves but it also looks set to make further gains in chocolate spreads and nut and seed based spreads.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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