The projected positive retail volume growth trajectories for all categories except jams and preserves over the forecast period are based partly on the efforts being made by manufacturers to create demand and awareness for their brands and products. Chocolate spreads is set to see the strongest efforts, due to the presence of major international actors Ferrero Romania SRL and Mondelez Romania Snacks Production SRL.
With a long tradition in alternative methods, jams and preserves and honey are expected to continue to be affected by home production for own consumption and/or unrecorded sales directly from the production site. For both categories, a rich assortment sustains the development of legal artisanal production, which is likely to replace home-made production over time.
No major changes are anticipated in the competitive landscape in the forecast period. Major international players Ferrero and Mondelez are well placed to retain the top positions in retail value sales, as they dominate the largest category, chocolate spreads.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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