Nut and seed based spreads is expected to record the fastest volume growth over the forecast period due to the emergence of new flavour combinations, including sesame spread with stevia and nut spread with maple syrup. Category growth will also continue to be supported by the growing number of vegetarians in Estonia who rely on nuts and seeds as a key source of protein and nutrition.
Jams and preserves will witness the second highest volume growth in the period to 2028 as consumers are less inclined to make their own jams, despite a long tradition of home-made jam-making and foraging in Estonia. The convenience of prepared jams and preserves and the ability to try different flavours will increasingly attract consumers over the forecast period.
Honey is expected to remain the largest product area in sweet spreads in the forecast period and will record further growth thanks to its perception as a natural product, which is highly valued by consumers in Estonia. The inclination toward healthy lifestyles and reduced sugar consumption has made honey a natural sugar substitute.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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