Skippy is likely to retain its dominance of nut and seed spreads over the forecast period, due to its strong brand presence in conventional peanut butter. Meanwhile, a number of small players are trying to gain share by offering unique value propositions.
Savoury alternatives are emerging as suitable breakfast options for busy consumers. This is being driven by the ongoing relevance of a westernised brunch culture in Singapore, with café brunch menus often featuring more savoury options such as ham and cheese bagels or smoked salmon eggs benedict with sourdough bread.
Affordability is expected to continue influencing consumers’ purchasing decisions over the forecast period, notably so in non-essential categories such as sweet spreads, in anticipation of the next GST hike from 8% to 9% in January 2024. Hence, an increasing number of local consumers are likely to seek value-for-money options, such as private label lines by FairPrice and DFI’s Meadows, which are increasingly expanding their variety of sweet spreads.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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