While the demand for healthier spreads, such as nut and seed based spreads, has faced some challenges, as consumers have been seeking more affordable options, the forecast period has a positive outlook for this category. There are indications of strong recovery, as consumer preferences shift towards healthier alternatives.
Further growth in sweet spreads could be driven by capturing consumers’ interest in this highly competitive category in the UK. As consumers seek convenience and unique experiences when it comes to their food choices, companies are looking to introduce new formats and textures to differentiate their spreads.
Consumers are becoming more conscious of the environmental and social impact of their purchasing decisions, including the ingredients found in sweet spreads. There is growing demand for products that prioritise sustainably sourced ingredients, and for brands that care.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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