Imported brands like Tosh are newcomers in the peanut butter category, bringing the novelty of sugar-free variations. Other innovations are being introduced by the local brand Bites, which offers a package of single-serve sachets targeted at consumers looking to limit consumption.
Chocolate spreads witnessed a slight decline in retail volume sales in 2023, primarily driven by a significant price increase across most imported brands, which have a strong presence in this category. Imported brands have been impacted by inflation and rising logistic costs, putting upward pressure on price.
Imported brands will drive innovation and raise consumer awareness of sweet spreads in the upcoming period. Innovations aligned with health attributes, such as lower sodium, reduced-sugar, vegan-friendly and plant-based protein content, will cater to health-conscious consumers willing to pay a premium.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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