Low sugar and sugar-free innovations are growing in sweet spreads, thanks to the growing number of health-conscious consumers who are cautious about their sugar consumption, as well as the risk of diabetes, which has a high prevalence in the Kingdom. Lono Food, for example, recently introduced its Mr.
Notwithstanding a decline in retail volume sales in 2023, honey is well placed to capitalise on rising health and wellness trends, as it has long been renowned for its multiple health benefits, particularly its potential to strengthen the immune system and reduce the risk of heart disease. The fact that the government is actively working to increase domestic honey production as part of its Vision 2030 programme will also bolster the development of the subcategory.
Also as seen in several other categories, private label products have performed well in sweet spreads in recent years, thanks to heightened price-sensitivity among consumers. These trends have encouraged major grocery retailer chains such as Carrefour, LuLu Market and Tamimi Markets to expand their private label ranges, which has also helped to drive demand.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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