Despite many challenges, Danes’ preferences have not changed much recently. Local consumers continue to seek good-quality and organic products that will be beneficial to their health.
As sustainability is important in Denmark for both producers and consumers, more and more companies are integrating various activities aimed at reducing waste, ending the use of non-recyclable packaging and other environmentally unfriendly actions. Den Gamle Fabrik has made its jars easy to recycle with easy-peel labels and including a page on its website full of ideas as to how to reuse the jars in everyday life.
Sweet spreads specifically will see labels with domestic origin driving sales over the forecast period. Danish consumers generally prefer local and Nordic manufacturers; however, with spreads Danes have a heightened focus on buying local products because they trust in the quality and shared values of domestic brands.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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