Challenging economic conditions and uncertainty about the future development of the economy over the forecast period are expected to contribute to the rapid development of the private label segment and low-priced branded products in sweet spreads. The fact that retailers have made an effort to ensure a decent level of quality in their products and that there are some private labels that have a higher, more traditionally brand oriented positioning, such as Cuisine & Co from Cencosud, will also spur growth in the segment.
Honey is expected to see significant growth in the forecast period. One of the reasons for the category’s positive outlook is that many people consider it to be healthier than other options, which resonates with the prevailing consumer trends shaping demand across packaged food.
Even though Molitalia lost ground to rivals in the last two years of the review period, it is set to remain the leading player in sweet spreads in the forecast period. The distance between the leader and its closest competitors may not be as wide as in other categories, but Molitalia is expected to retain the leading position because of its well-established distribution network, including a strong presence in the important traditional grocery retailing channel, and its varied product portfolio that includes different presentations for every need.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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