Sweet spreads is forecasted to witness a recovery in retail volume and constant value terms, with healthier products expected to perform better. Vegan sweet spreads have grown rapidly in recent years and it is expected that more consumers will search vegan options in the chocolate spreads category.
Nut and seed-based spreads are expected to continue growing as they match the healthy lifestyles being embraced by Greek consumers. The category is led by Haitoglou Bros SA and Papayiannis Bros SA, which collectively garner a significant retail value share.
Honey is expected to remain a firm favourite with consumers, due to its existing popularity and its beneficial properties. However, the financial conditions in Greece will force many people to search for more affordable options.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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