Jams and preserves could boost their image with a focus on “healthier” variants. For example, as seen with the trend of low sugar usage in jam manufacturing, as companies work towards boosting their Nutri-Scores.
Chocolate spreads is expected to follow baseline and ongoing trends over the forecast period. Nutella will remain the most significant brand, however, we also expect the strong competition between other brands to continue.
Nut and seed based spreads will continue to be a notable driver of future growth in sweet spreads, as consumers seek out healthier options which are naturally lower in sugar than jams, honey, or chocolate variants. We also expect to see such products gain additional mainstream shelf space, with French brands such as Menguy’s peanut butter becoming better known in this sense.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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