The trajectory for sweet spreads overall is optimistic, and the appeal of brands like Nutella underscores the category's potential. The Georgian market, less concerned with sugar intake compared to other European counterparts, appears set for robust development across all sweet spread varieties.
Honey production is becoming a focus of agricultural support in Georgia, with substantial investment earmarked in the 2023 state budget to bolster the sector. The government's intention to subsidise certification costs, organic production inputs, and product testing is a testament to its commitment to elevate the quality and competitiveness of Georgian honey, especially for the export market.
Nut and seed based spreads, despite being niche, is set to maintain their market presence. While health and wellness trends have not taken a stronghold in Georgia as they have in other European markets, a subset of the population is embracing healthier dietary choices, which will catalyse sales in this area.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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