Steady growth is expected in sweet spreads driven by busy lifestyles, rising health awareness and Serbian traditions. Jam and chocolate spreads will be attracted by consumers that desire a quick snack at home or on-the-go due to busy lifestyles.
Price sensitivity is expected to remain rife among Serbian consumers throughout the forecast period, with demand expected to be determined largely by the extent to which Serbian consumers can afford to consume sweet spreads on a regular basis. Retail price growth will encourage consumers to economise and reduce consumption of sweet spreads, or switch to less expensive brands.
Leading local players are expected retain their positions in 2024 and beyond. However, the competition with private label is expected to intensify due to growing prices and further pressure on disposable income.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Spreads industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads research and analysis database.
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