Bath and shower is expected to return to slow and stable current value growth in China in the forecast period, also returning to the pre-pandemic level of sales. With the growing focus on self-care and overall wellbeing, there is anticipated to be increasing demand for products that promote relaxation and stress relief.
As consumers become increasingly aware of the ingredients in their skin care products, and gain more knowledge about skin care routines, the trend of ingredient analysis in purchasing decisions is expected to persist within the bath and shower category. This means that consumers will continue to scrutinise the ingredients in bath and shower products, just as they do with skin care products.
Over the past few years, online sales channels in China have experienced rapid growth across various industries and categories, including bath and shower. Even with the conclusion of the pandemic, consumer shopping behaviours have largely remained unchanged, influenced by the prevailing economic downturn.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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