There continues to be a significant presence of drugstores (health and personal care stores) in Hungary, with retailers such as dm-Drogerie Markt having a strong hand in this. While brand loyalty persists, impulse buying is common in this category, and consumers are open to trying out new offerings, especially those tailored for sensitive or specific skin conditions.
When it comes to bath and shower there is a growing emphasis on the use of sustainable packaging.
When it comes to body wash/shower gel and liquid soap there has been a growing trend towards larger pack sizes, including packs of 400ml and bigger. There has also been a noticeable trend towards even larger sizes, ranging from 700ml to 1000ml, reflecting the growing consumer preference for bulk purchases which are often perceived to be more economical.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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