In the forecast period, bath and shower in Romania is expected to maintain the declining volume trend seen at the end of the review period, although sales are expected to continue to rise in current value terms. The significant decline expected for hand sanitisers is set to hamper growth, with volume sales in this category falling back nearly to the pre-pandemic level.
Private label holds its highest share of sales in beauty and personal care in bath and shower. However, this remained in the single digits in 2023, and no significant movements are expected in the forecast period.
The value share of retail e-commerce remained stable in 2023, but it is a distribution channel with high growth potential, as an increasing number of local people rely on it for purchasing a wide range of everyday goods. Bath and shower is not necessarily representative of this channel, but it is expected that online sales will increase along with the gradual orientation of consumers to e-commerce due to its convenience, wide product range, and the ability to search for the best prices.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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