Ecological claims are becoming increasingly important across the beauty and personal care market and are amongst the fastest-growing claims in soap, bath, shower, and body care. Looking to be in line with eco-friendly and sustainable trends, brands are focusing on the use of biodegradable or waste-minimising ingredients and packaging.
The increasing focus on self-care and wellness, coupled with improving economic conditions and the convenience of e-commerce, is expected to drive the demand for bath additives towards the end of the forecast period. Powder-type bath additives are expected to perform much better than their liquid counterparts as they can be packed in a paper bag or carton instead of excessive plastic.
The effects of inflation and the cost of living crisis are expected to slowly fade away from 2025 onwards. Categories such as body wash/shower gel are forecast to see decline or stagnation in 2024 and 2025 and to return to growth only in 2026 and, even then, to remain rather modest.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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