Solid current value growth is expected at the beginning of the forecast period for bath and shower in South Korea, but the rate of increase is expected to slow sharply over the course of 2023-2028. However, significant differences in performances are expected across categories.
Major players in bath and shower, such as LG Household & Health Care, AmorePacific, and Lush, which continued to lead the category in 2023, have been experiencing gradual declines in their value shares. This gap is expected to continue to be filled by small to medium-sized brands offering innovative products and a variety of fragrances.
Many brands advocating for clean beauty are releasing bar format products. In the past, such brands were sold online or in a limited number of retail outlets, but now they are available in major distribution channels such health and personal care stores, especially Olive Young.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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