Competition to attract younger consumers, particularly Generation Z, is likely to increase over the forecast period, as this consumer group continues to gain relevance as its purchasing power increases. Beauty products targeting unique sensory properties, multi-functional ingredients, and skin care conditions such as eczema are expected to emerge as Gen Z are informed consumers who expect products and promotions with real value.
With inflationary pressures set to remain high, at least during the early part of the forecast period, consumers are expected to curb their expenditure on non-essentials. Budget consciousness will also lead a growing number of consumers to substitute brands for less expensive options, as well as to shift to purchasing products in larger, value-for-money formats.
Refillable is expected to gain share in bath and shower during the forecast period. This shift is also likely to be fostered by the government, which, in June 2022, introduced the Single-use Plastic Law, to decrease and control pollution from microplastics.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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