In the forecast period, bath and shower in Poland is expected to maintain slow and stable growth rates in retail volume terms, along with stronger current value growth rates. As seen in 2023, current value growth is expected across all categories except hand sanitisers, sales of which will continue to normalise.
The wellness trend is flourishing in Poland, with consumers willing to invest more in products that contribute to their overall health and wellbeing. This growing focus on wellness extends to bath and shower products, in which there is steady demand for products that enhance relaxation, such as bath additives and aromatherapy body wash/shower gel.
After seeing a resurgence in popularity in the review period, bar soap is poised for continued growth in the forecast period, above the average for bath and shower in both retail volume and current value terms, driven by consumers' increasing preference for sustainable and cost-effective options. The habit of frequent hand washing, instilled during the pandemic, has had a lasting effect, contributing positively to the demand for bar soap.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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