Although bath and shower in Japan is set to continue to see current value growth in the forecast period, rates of increase are expected to be limited. There are negative and positive aspects, looking at the five years ahead.
Bath and shower products are used when taking a bath or shower, but so are many hair care products and some skin care products. The borders between bath and shower products and these products are expected to become more blurred due to increasing demand for multifunctionality.
Thanks to the reclassification of COVID-19 in May 2023, this year saw the recovery of in-person experiential events held outdoors. Bath and shower brands therefore took the opportunity to hold experiential events, with brands getting together with consumers in fashionable settings to ensure their products are not seen just as consumables.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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