After a couple more years of volume decline for bath and shower in France, sales are expected to stabilise and return to low growth in the forecast period, whilst current value growth is expected to be maintained. However, challenges are expected to remain.
An increasing number of companies in bath and shower have prioritised inclusion and improved the representation of diversity in their marketing campaigns and communications in recent years. Consumers are increasingly expecting to see these types of initiatives from hygiene brands.
Packaging trends are moving in the direction of sustainability, with customers increasingly favouring recyclable and recycled plastic solutions. A balance between price and environmental friendliness is crucial, as consumers continue to prioritise cost-effective solutions despite an increase in environmental consciousness.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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