Following the unprecedented surge in demand in 2020 that resulted from the outbreak of COVID-19, hand sanitisers has recorded consistently negative results in volume terms since 2022. The declining trend looks set to persist throughout the forecast period, as attitudes to hygiene and germ prevention have become somewhat more relaxed in the wake of the pandemic.
Liquid soap witnessed a wave of new entries during the review period as concerns surrounding the pandemic made Costa Ricans more hygiene-conscious. However, several varieties recently launched by cheaper brands have been poorly received due to lower quality standards.
Global brands such as Dove, Protex and Palmolive will remain to the fore when it comes to new product development in bath and shower categories over the forecast period. Dermatological health looks set to be a focal point for innovation, with more players anticipated to introduce varieties that are better suited to specific skin types and contain added-value ingredients with nourishing, hydrating and restorative effects, such as hyaluronic acid.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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