The outlook for bath and shower is negative, largely due to the downturn in the main category, body wash/shower gel, as well as the ongoing move away from hand sanitisers. However, some categories, such as liquid soap and intimate hygiene, are projected to see retail volume and value (constant 2023 prices) growth.
Liquid soap has stabilised after the period of extreme volatility during the Coronavirus (COVID-19) pandemic. Over the forecast period, liquid soap is set to see slight-to-moderate retail volume growth, with incrementally higher increases.
Sustainability is predicted to become more important to consumers. Within bath and shower, bar soap has a favourable image when it comes to sustainability.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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