Bath and shower is set to maintain slow and solid volume growth and stronger current value growth in Singapore in the forecast period. Liquid soap is increasingly favoured over bar soap in Singapore, resulting in an expected continuous decline in retail sales of the latter in the forecast period.
Retail e-commerce accounted for about a sixth of overall value sales in bath and shower in 2023. Growth for this distribution channel was fuelled during the pandemic years, when consumers had to resort to online purchases of such products.
The escalation of costs such as raw materials and freight/shipping led to substantial hikes in the retail prices of bath and shower products in the past few years. As major brands implemented these price adjustments, some private label lines experienced an uptick in value sales, with more consumers willing to consider these budget-friendly options as a substitute.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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