Young Guatemalans are increasingly looking for personal care products that provide faster, more effective personal care solutions that at the same time boast multifunctional benefits. In line with this trend, bar soaps more frequently include more delicate compounds for skin care in their formulations, which can potentially replace the need for the additional use of body creams after bathing.
Refill stand-up pouches are becoming more widespread in liquid soap in Guatemala, representing savings opportunity for consumers and thus gaining ground in the light of rising living costs. At the same time, this packaging format is aligned with sustainability trends as it reduces the use of plastic containers.
Historically, talking openly about feminine and menstrual hygiene in Guatemalan homes and schools has been rare and restricted. Seeking to change this context, in 2023, the NGO Plan International collaborated with Kotex (Kimberly-Clark) to implement educational campaigns on the importance of feminine hygiene.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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