With the ending of COVID-19 restrictions, Thai consumers are no longer washing and sanitising their hands as frequently as during the pandemic. However, the higher level of hygiene-consciousness prompted by the coronavirus experience persists in broader terms, sustaining certain trends and acquired habits.
More mass brands are invested in launching premium-positioned product lines, with packaging carrying messages highlighting active ingredients typically perceived as high-end. Premium brands are also upping their game, introducing new innovations within bath and shower, and expanding to other personal care segments.
Over the forecast period, bath and shower will see the home spa trend accelerating rapidly as players work to boost the luxurious aspect of self-pampering and attention to wellbeing. Local consumers are leading increasingly hectic lifestyles and experiencing rising stress levels, making way for potential growth in terms of innovations targeted at reducing the toll.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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