Schestowitz had planned a price rise for October 2023, but decided to put it off once the Israel-Hamas War broke out. In January 2024, the company decided to move forward with the price rise, and announced to retailers that it would be raising the prices of many products, including Palmolive, by an average of 10%.
A number of bath and shower products have started to become available in bigger sizes, including shampoos and baby products. This larger packaging appeals to budget conscious consumers looking for more economical ways to purchase items that they deem to be essential for daily hygiene purposes.
The self-care trend is expected to continue to gain traction over the forecast period. While prices are expected to rise, less expensive self-care products offering a feeling of indulgence, including bath bombs and other bath additives, are expected to see growth.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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