Protex from Colgate-Palmolive Co is the leading brand in bath and shower offering bar and liquid soaps. During the COVID-19 pandemic Protex heavily promoted its antibacterial product features, with claims such as eliminating 99% of bacteria.
Income inequalities exist in the Dominican Republic with certain demographic groups unable to purchase menstrual hygiene products on a regular basis. In 2021, a study by the international organisation Batey Relief Alliance (BRA) reported that in regions such as Bateyes and Monte Plata, around 20% of young women missed three days of school per month during their menstrual period as they do not have access to sanitary towels.
Dominicans are increasingly showing a preference for products that they perceive to be more practical or easier to apply. In line with this trend, consumers are migrating from the bar soap format to the liquid format.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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