Bath and shower, as a product area, is anticipated to face ongoing challenges over the forecast period. Low-cost stores like Normal and Europris are gaining traction, pressuring traditional grocery stores to adopt aggressive discounting strategies.
The focus on natural ingredients, minimalist design, and products suitable for sensitive skin will remain key drivers of value in bath and shower. Manufacturers like Orkla and Unilever are well-positioned with their established brands like Dr Greve, Klar, and Neutral, which all embody these qualities.
Intimate washes and bath additives present intriguing opportunities for growth, considering the increasing importance of intimate hygiene and the trend of everyday luxury. However, to capitalise on this potential, manufacturers need to place a stronger emphasis on the unique value propositions of these categories.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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