Although the Danish economy is expected to recover over the forecast period aided by declining inflation, consumer purchasing power is likely to be further impacted by higher energy prices and interest rates. Many consumers should still be looking to limit spending by either reducing overall consumption or buying cheaper items.
Bar soap will continue to witness declining sales over the forecast period as many consumers view bar soaps as old fashioned and unsanitary. Consumers are keen to switch to liquid soaps, which are considered more convenient and hygienic.
As the economy continues to improve over the forecast period, the trend towards more natural and organic products will gain momentum, with manufacturers responding to rising demand for such products. In the early part of the forecast period some consumers may steer away from such products with a higher price point, as the high cost of living remains a key issue.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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