The anticipated introduction of intimate washes in the upcoming period signals a significant shift in the bath and shower landscape. Currently a niche area, primarily available in pharmacies and online channels with limited advertising presence, the segment includes key products such as Dermoxen, Cumlaude lab, and URIAGE, all imported.
The mass product range in bath and shower is poised for growth in the upcoming period, driven by significant developments in the local industry, predominantly considered as mass. This growth is influenced by economic factors and decreasing purchasing power among the majority of Tunisian consumers, leading to a shift from premium to mass products.
The parallel market is expected to persist as the primary threat to growth in the bath and shower sector. This poses a significant challenge as products available in the parallel market offer the same items found in the legal market but at significantly lower prices, often discounted by 30% to 40%.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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