In a mature category such as bath and shower in which sales growth is under pressure due to external factors, specifically cross-border shopping and informal sales, products and brands that demonstrate innovation and differentiation will almost certainly have a competitive advantage during the forecast period. The average Uruguayan consumer is increasingly well-informed that are available to them and educated about the products and as they become more sophisticated and demanding, they are increasingly likely to pay attention to the quality of ingredients in the products they are thinking of buying, as well as the sustainability and ecological credentials of the brands behind these products.
During the forecast period, supermarkets is set to maintain its status as the leading retail distribution channel for bath and shower. The main advantages of supermarkets are the wide footprint of the channel throughout the country and the fact that these retail outlets are frequented by consumers of all income levels.
While e-commerce remained a minor retail distribution channel for bath and shower at the end of the review period, it continues to register robust growth as it increasingly eight into the value shares of supermarkets and small local grocers. The growth being seen in online sales of bath and shower products can be seen as a reflection of the growing importance that this retail channel in Uruguay generally.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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