Over the forecast period, bath and shower is expected to see the continuation of current trends, including the rising sophistication of consumer demand, which will further encourage manufacturers to gradually increase their expenditure on developing new products. Moroccans have become more interested in products that offer not only basic features but also provide them with added value benefits, such as moisturising, firming, exfoliating, anti-ageing and invigorating properties.
Increased awareness of the importance of hand and body hygiene is likely to boost sales in the fast-growing categories of shower gel and liquid soap, as these categories benefit from an expanding consumer base. Bar soap, on the other hand, will remain an exception, as sales are expected to grow slowly due to the overall shift towards more convenient alternatives, such as shower gel and liquid soap.
The essential status of bath and shower in general and of bar soap in particular is expected to continue insulating the category against major price shocks and severe sales declines, regardless of what the immediate future may hold for the income levels and spending patterns amongst Morocco’s population. However, it should be noted that there are no major threats to sales growth slated for bath and shower during the forecast period, despite the tough economic times that have led many local consumers to reduce their spending on non-essential products.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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