The health and wellness trend is expected to continue driving rising demand for bath and shower products with a healthy positioning over the forecast period. The health and wellness trend is gathering pace generally in Croatia and this represents an ideal way for brand owners in bath and shower to add value via products that are marketed as enhancing health, fitness, beauty, sleep and mindfulness.
With the spread of the COVID-19 virus now under control and the pandemic now a distant memory for most local consumers, demand for hand sanitisers is expected to continue falling gradually over the forecast period as consumers no longer fear coming into contact with the virus and falling ill with an infection of the upper respiratory tract. Even if there is another resurgence of the COVID-19 virus among the population of Croatia, consumers are no longer worried about it as cases of COVID 19 are these days far milder than before.
While the premium segment performed decently in bath and shower in Croatia during 2023, growth in demand for premium products is expected to slow down substantially in the category over the forecast period due to the somewhat bleak economic forecast for much of Europe during the coming years. Faced with the need to economise, consumers are much more likely to opt for mass bath and shower products, rather than premium options.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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