Bath and shower is a mature category, with a high penetration rate in Portuguese households. Body wash/shower gel and soap, both bar and liquid, are basic commodities that are considered essential in everyday hygiene routines.
Intimate washes registered strong growth over the review period. However, in 2023 this performance was seriously hit by decreasing disposable income encouraging Portuguese women to cut in expenses they consider less essential.
Bath and shower is a mature landscape with a strong market share of private labels. Nevertheless, branded players are expected to continue to invest in adding value, differentiating themselves from private label ranges.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!